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Creators

Your audience is the asset. Protect it.

A brand deal is a license: you let a company use your work, your face and your audience for a price and a time. The price is usually on page one. The time and the use are on page two.

I review sponsor and partnership offers, help you set up the company that signs them and register the name your audience knows you by.

  • Brand and sponsorship deals

  • Usage rights and paid-ad terms

  • Your own company and agreements

  • Handle and channel name protection

A woman in a headscarf sitting beside a ring light with a phone on a stand in a bright room

What I do

For people who make things online

  • Flat fee

    Brand and sponsor deals

    Fee, usage period, exclusivity, approvals and the kill fee if it falls through. I mark up the offer and tell you what to ask for.

    • Markup in pink

    • Plain-English summary

    • One round of changes

  • Flat fee, plus the state fee

    Your company

    An LLC for your income, an operating agreement if you have a partner, and the habits that keep your own money apart from the business.

    • Company formed

    • Operating agreement for one or two owners

  • Flat fee, plus the filing fee

    Your name and handle

    A trademark search and filing for the name your audience knows, so a copycat or a platform dispute is easier to answer.

    • Search and filing in one class

    • Responses to the office's first letter

  • Flat fee

    Collaborations and editors

    Agreements with the editors, designers and co-creators who help you, so who owns the finished work is never a question.

    • Work-for-hire or license terms

    • One page, plain language

Before you sign with a brand

Can the brand use my video as an ad?

Only if the contract says so. Look for the words usage, whitelisting or paid media, and for how long and where. If it isn't clear, send it to me.

Do I need a company before I take sponsors?

Not to say yes, but it helps. Income and liability are easier to separate, and brands often prefer to pay a business. I can form one in the same week as a deal review.

Will a trademark stop someone using my name?

It gives you a stronger footing. The trademark office examines every application and decides on its own, so I can't promise a registration.

Do you handle platform disputes?

I can help with a contract you signed with a platform or an agency. Account bans and takedowns that come without a contract are usually the platform's own process, and I'll say so up front.

Tell me about the offer

Tell me who the brand is and the date they want an answer. I'll reply with what it costs to review the offer and how to share it.